This is Lindt's brand new bar! They've had a white chocolate strawberry one out for a while now. They improved on that one (in my opinion) by putting strawberry pieces into their delicious dark chocolate. Just opening up the package releases the aroma of strawberries! I'm not a huge strawberry fan but this chocolate really is delicious. A bit on the sweet side (surprise surprise haha) but not as sweet as caramilk or crème eggs, Give it a shot, I'm pretty sure you'll love it!