awesome

This product works on all hair colors the lighter your hair is the lighter it goes but on brown hair it goes the color on the box which was nice I would recommend this to all my friends

This product made my hair feel soft and healthy

The products smell wasn't over bearing and it left my hair nice and shiny, only downside was I have dark brown hair so the violet was only noticable on the sun or under bright light. I would definitely use this product again though

OMG LOVE!

I am usually a red or brown hair person but on a whim I decided to try this purple out (worst comes to worst it'll fade to red anyhow). They have added a new vial of pure color And let me tell you!!!! It turned out the deepest violet I have seen yet. I am hooked!!!! By far a premium choice for a box dye at 2am on a Saturday.