I have been using L'Oreal hair color for many years. I am always pleased with how well it colours and how soft it makes my hair. I would recommend L'Oreal to all my friends who colour their hair. A great product.

I definitely prefer the Feria line to the Excellence line for more drama and shine, but when I want a softer, quieter colour, you really can't beat L'Oreal's Excellence. I have used it a few times for when I want to mute my usual red for a copper or strawberry blonde. I love the way my hair feels afterward (not just immediately, but for weeks) and the smell is way less abrasive than with other box dyes.

This is the only hair dye that works for me. I keep trying "new and improved" other kinds just for something new and I'm always drawn back to my tried, tested and true! Definately covers pesky greys and keeps them covered! No hard, frizzy hair after dying. Just soft beautiful colour! That is impressive! I just wish there was a really rich dark chocolate brown that was almost black. Until then I will stick with the black!

I have used this hair color for years. Love it because it doesn't have a strong ammonia smell. I also like the thickness of the creme and it doesn't run all down your shirt and face.But most of all it last the full 6 weeks like it promises, while it's competitors washes out in 2 weeks.

being a thrifty shopper I wish this was cheaper but with that said I ave tried the cheaper product and the color is not as nice and It doesn't feel as healthy and smooth. I get compliments on my color all the time and ever hairdressers are surprised to find out if it's dyed and "FROM A BOX!?!" lol Definitely recommend this product.

I've been using this product for years, and absolutely love it. The colour looks natural, and my hair not only looks good, but feels good too. My hairdresser even recommends it to customers unable (due to time or budget) to have their colour done professionally. I tend to move between 2 or 3 different colours (only 1 shade apart), depending on the time of year, and it always turns out great. I am a natural strawberry blonde and have a significant amount of white hair. The product covers white/grey beautifully. I frequently get compliments on my hair colour, and many are surprised that it is dyed (especially when they learn it's not done professionally). I would definitely recommend this particular line of L'Oreal hair colour to those who are going grey. They have other lines, which are also good, but for grey coverage, this one hits the nail on the head.

I am very choosy when it comes to hair coloring and believe me ive tried manyyyyyyyyyyyyyyyyyyy and all in all loreal gave me exactly wat I wanted

I love L'Oreal Excellence Creme. I have been using this product for about a year now and really recommend it. When opening the box you receive a tube of colour, the mix in a bottle, gloves, conditioner and a little tube that helps the colour stick to the ends of your hair, as well as instructions. The colours mix together well and applies easy. It is a creme, therefore no dripping. The scent is not strong at all. I keep my colour (light blonde) on for about 45 minutes. There is no itchiness or burning. It rinses off really well and quickly. The conditioner is fantastic. I only use a little wee bit of the tube and it leaves my hair silky. I continue to use the tube of conditioner for the next month or two. This hair colour usually lasts from 6 to 8 weeks and the price is very good, usually under $11 or on sale at $9. I highly recommend this product.

This is my favourite hair colour! I've been using it for a long time, and while I have tried different brands here and there when they were on sale, I always come back to this one. Unless I'm in a pinch, I do try to pick it up on sale, for the best possible deal. The colour I use is dark ash blonde, and that colour is not always available from different brands or even in other L'Oreal lines. I do have to refresh my colour often because I have roots growing in about 3 1/2 weeks after I apply the colour, so I usually do the roots/touch-up application. I also LOVE the application comb that comes with this kit, it makes applying it to the roots SO MUCH easier!

This is the Brand I trust and would not use anything else in my hair. I have tried many others until I came acrosse Loreal. The price is okay ... I usually get it on sale, but let me tell you if you have gray hair, this is a must for you. It covers all of it perfectly and stays put for a good 4 weeks. Others products usually fade quicker. I would recomment this product to anyone wanting to cover grey hair and keep the color lasting for 4 to 6 weeks before having to re-apply