Nice demi matte finish. Stays matte and medium-full coverage all day. Not beige or pink like some drugstore foundations. Feels lightweight, and blends amazing with a damp beauty blender. (;

I've been using this foundation for almost a year now, and I love it! Flawless finish on the skin and works well with my sensitive skin. Also can't complain with the amazing coverage!

You can definetely buy this a lot cheaper than Shoppers Drugmart, so shop around. I liked this foundation. Blends well with a damp sponge. Had good coverage. As for 24 hours, I wouldn't say it looks the same even 12 hours later but it doesn't look horrible either.

I have been using this foundation for a few months now and I really like it.
It has a matte finish (shocker!) and is medium to full coverage. It is very build-able and feels light on the skin. I have not had any issues with cakeyness (is that not a word?) or dry patches, everything sits well. I can't really comment on how long it lasts as I always (ALWAYS) wear a fixing spray, but it seems to hold up really well. There are several different shades for most skin tones.
The one negative comment I would have is that I seem to be in-between 2 shades. For a while, I was mixing shade 101 and 103 on my hand before applying (with my beauty blender) and that seemed to match me pretty well. Once I started running low, I figured I would try shade 102 and it should be pretty perfect...not quite (Grrrrr). I'm finding it still a little too dark. Luckily, it's summer and I will hopefully get a bit of a tan soon and then the color won't feel so dark!

This is currently my HG foundation. I have been using it for the past 6 months and I love it. I recently put it to the test when I went on vacation where it was very hot and humid and my face still looked flawless. I do have to blot a couple times throughout the day but its not a big deal for me. After I blot my foundation, it looks perfect again. I don't know if it last for 24hrs but it does keep my face from looking greasy by the end of the day. They also have a good color selection. It is a bit pricey for a drugstore foundation so I get it only when its on sale. I will keep purchasing!

This foundation works really well and I found it very easy to find a match for my olive skin. It doesn't feel heavy or have that cake like feeling on my skin either.

This is an excellent drug-store foundation. It is a bit pricier in terms of drug-store makeup, but it often goes on sale so you can get it for around $14 dollars and under. This foundation is fantastic. Definitely makes my skin tone look even, and does stay matte for a very long time. Again, the only reason I rate it a little bit lower is because when it is not on sale, you are looking at around $21 for this foundation, and I would not pay that much for it. I also suggest using a Real Techniques Complexion Sponge to apply this foundation, as it helps to make your skin look flawless! Overall, I love this foundation, and it is my go-to product every day.

I absolutely love this product! Doesn't exactly live up to the "24 Hour" thing, but really, you shouldn't have this on for 24 hours! A little touch ups here and there on my oily days but this foundation is amazing. I've always had oily skin and this hides that so well. Definitely recommend this!

My go to foundation right now. Great shade for my pale skin tone. Find it can get a bit blotchy and wears off by the end of the day, but that is to be expected. I have oily skin so I find my self using powder to combat that, but overall does have a matte finish.

To start this off, the price is amazing for such a great product! The matte is great on this and it lasts me at least 8 hours or even more. I love this product but I find that the product can get a little thick if you are using a foundation brush.