While as a former hairdresser, I wouldn't recommend bleaching your hair at home, I do and this is what I use. I find that this bleach is better than others (I've tried just about every hair bleach that you can get at a drug store or Sally's Beauty Supply). This stuff lightened faster (I only used 20 volume developer and my hair is naturally dark). It also stays moist longer (once bleach dries up on your hair, it doesn't work anymore). This stuff did the trick.