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Yes, this is the stuff you find in the pet care isle or pet care stores, meant primarily for horses. Both my sister and I have been using it for years. One bottle will last you a long time before you have to repurchase. Just a small drop in the palm of your hand is plenty. I put about a nickel sized drop in my hand and dilute it a bit with a little water then lather it up and it gets my hair perfectly clean this way. For me personally, it's a gentle shampoo that can be used daily, leaves my hair soft, shiny and manageable.