I know this is a little odd but I don't use this product as eyeshadow- I use it as a brow gel. I am a natural blonde and always on the hunt for a good brow product. I get frustrated by a lot of "blonde" brow pencils and gels because they are so yellow toned. A fellow blondie recommended this to me and I am hooked. I use a high quality angle brush to apply, and it stays all day. I have even gone swimming and it stays (mostly) on. For $12 you get a ton of product and it lasts. By the way, sometimes it looks shimmery form the outside, but it's not shimmery at all. I have used it on my eyelids and it's a pretty velvet cool taupe colour. I would recommend as an eyeshadow or a brow product (seriously, couldn't live without this one!)