It takes some layers to get the color to pop but once you achieve it, it's very vivid. I put it on in the morning and it started creasing around 9 PM so I'd say it has great staying power. It only creased a little on the inner corner of my eye. I'm sure others may have more success with staying power since it claims to be 24 hour and my lids are more on the oily side. I would buy again!