I own this and MAC's fluidline but I will say this is a very good comparable drugstore. It's richly pigmented (at least the black is) and goes on smooth, doesn't smudge too much and the brush is actually great! I still use the brush that came with this for my MAC fluidline. Def. recommend this for those who don't want to spend the extra bucks on fluidline (I've seen it on sale for $8 even)

This eyeliner is perfect for those of us not blessed with a steady hand. The brush follows a straight line almost naturally. I was able to complete VARIOUS looks with this same eyeliner and every time I hear someone wanting to try something new this is what I suggest. It is much less messy than the regular liquid eyeliners, and you can blink after applying without the smudge factor!

From a straight line of eyeliner, or creating a leopard print make up pattern using this eyeliner, it has never let me down!

I really liked this liner a lot. I normally find liners fade or crease in my eye lid, and thats even when I use a good primer.

This sticks all day, washes off easily and you have a lot of control with the brush. The regular price is not crazy, but I waited for a sale.

I tried out the eggplant color. I apply one layer, do my other eye, then go back to the first for a more vibrant color.
Definitely recommend!

I read many reviews and bought right away! the eyeliner is better than my others eyeliners that i tried. It's long lasting et doesn't smudge if you use the eye primer. Even the pot look small, i don't use a lot. It is easily to blend. I am very happy about the product!

Normally I am very cost-conscious, but I would pay every penny for this eyeliner. This is longer lasting than my other liners. I have brown eyes, so I use the brown one to make my eyes pop.

this product is amazing! i always use gel eyeliner for my waterline, and i have tried the bobbi brown gel eyeliner and i seem to keep coming back to this one. it applies just as well as the bobbi brown one, it doesn't dry up (at least not fast, it didn't dry up on me, but depends on how much you use it or don't use it). it's a great product not only because of it's quality but the price is super affordable considering the product can be compared to eye end gel liners! :) definitely worth getting!

I have been using this for the past couple of weeks wanting to try out a gel eyeliner without investing much money into it in case gel just don't work for me. I absolutely love it! It has a very sleek look and it is easy to build up the intensity. It's really dynamic - I can wear it as a lighter liner during the day and when I go out I can make a much more dramatic line. It does not smudge - although that may be because I wear an eye primer underneath. It seems like it will last for quite a while as it really doesn't take that much gel, even for a thicker line. It is easy to blend with some eyeshadow and doesn't get all flaky like some liquid liners do. I am also very impressed with the brush as it has retained its shape and has not begun to shed. I really wish Maybelline included a real cap for the brush though (not the the tiny plastic tube thing provided which I know I will probably lose soon enough), as that would probably make it last a lot longer. My eyes also tend to be quite sensitive and this liner does not bother them. Overall, a great purchase for just $10!

They slide on so smoothly, have GREAT pigmentation and come in great colours. Black, brown, purple and blue.. the perfect liner shades.

The lasting properties are incredible, literally 24 hours (literally because I have not tested it, but I'm sure it can). Once, I swatched the colours on my hand before school. Throughout a normal day I wash, touch and sit on my hands (it's cold) and when I got home, the swatches have not BUDGED! After a long school day my lids get a little oily and it's great to see that my liner still looks great and no raccoon eyes!
After the Gel Liners dry, they're basically impervious to water, sweat and tears. You can rub it as hard as you can but it will not move on your skin.

I'm not sure how waterproof it is, I haven't tested that yet, but I ran my swatches through water and rubbed and they stayed intact.

Sadly, the Gel Liners don't deliver on the 'intense drama' that the website states. I'm not sure why the product is called Lasting Drama because Gel Liners appear quite subtle compared to M.A.C. and Bobbi Brown liners. Those looking for a BOLDBOLD look may not be completely satisfied with this, as they might find it too faint for their liking. Gel Liners can be built up, however.
I'm pleased with this product and love that the colour is not so loud because I can use it for an everyday look.

Fantastic product from the new Maybelline Eyestudio line. Colour payoff is amazing and staying power is incredible. The colour is more subtle than bold, and is suitable for an everyday look. I would recommend and definitely purchase again.


Go to: http://five-plus-five.blogspot.com/2010/04/maybelline-eyestudio-lasting-drama-gel.html for full review!

This product is amazing! It is now my go-to eye liner, and everyone I have told about it loves it as well! The only time I use a stick liner now is for my lower waterline.

Application is very smooth, and you have a lot of control over the line (the brush makes it easy to achieve the shape, thickness, and "darkness" that you desire). Surprisingly, the brush is great for everyday use! However, when I am trying to achieve a really dark line, I will use a firmer, angled brush (the one they provide is very soft) and I get a nice dark line (almost like liquid liner).

The other thing is that you need so little! That small jar will last you forever. I usually need another eye liner every few months (I usually use a retractable stick format), but with this liner it seems like it will last forever! I'd say it's last for at least 5x longer than the stick format - so that's great value for your money!

The only drawback is that it does smudge, so if you draw a thick line I find it smudges a bit over your lids. However, if you set it with dark eye shadow it also helps it last longer and not smudge. The other great thing is that with the brush, I am able to get the colour closer to my lash line.

Overall, it is a great product!!

I received the entire eye studio from Maybelline to review on my blog and this is one of my favorite products in the collection, this was the 1st gel liner I have used and it's so easy to use I thought it was going to be difficult but it's not, it's just like using a pencil, it stays on all day long, nicely pigmented and the brush that it comes with is great