I've been using this product for over a year now and can tell you it's quite effective.
Being a pale and freckled woman makes finding the right foundation a bit of a challenge. Maybelline fit me's fairest foundation is 110, which fits me, perfectly.
This foundation is perfect for those of you who are just as or almost as fair as I am, who enjoy some coverage and evening your skin tone though would prefer to not hide your freckles all in one go. The product is silky smooth, and with the help of a beauty blender or makeup brush goes on seamlessly!
As long as this product is around, I will continue to buy it for the days I want to even out and cover up some blemishes etc. while leaving my freckles alone.

This is the best major department store foundation out there. It actually covers quite well and lasts very long also it doesn't make my skin oily which is a bonus

Wonderful foundation, works great. For the price how can you go wrong? The Fit me foundation is really smooth and liquidy but once applied it stays on all day long. They also have a Fit me Matte foundation which is worth trying if you have shiny stubborn and oily skin.

Love it !! Best drugstore foundation out there!! I have it in four different shades so I can use it on family members!!! Love love love it!! Also priced well!

It's easy to put on and doesn't feel thick. It was easy to choose the entire fit me collection from concealer to blush makes it easy to shop makeup especially if you don't wear makeup all the time

I really like the Fit Me line of foundation. I should have listened to the reviews I read online and tried the matte poreless but I opted for hydrate and smooth. While I do like it, I think it might leave my skin feeling a little too hydrated (if that's a thing) lol.

This drugstore foundation is wonderful and there is a lot of product. The range of colours is nice and blends out well with a beauty blender. The coverage isn't heavy but enough so that your skin still looks like skin while covering up any blemishes.

I really like this foundation. It's my daily wear. My skin is combination with the dry parts always being super dry and flaky, and almost all foundations that I've tried sit on top of those dry patches no matter what moisturizer or primer I use under the foundation. I like this foundation because the product itself is moisturizing so it doesn't stick to the dry patches. It can get a bit oily on some other parts of my face but that's my face's fault and a bit of powder does the trick. My only complaint is it never seems to completely dry down so it transfers all day, I have to be careful not to touch my face too much or risk wiping it off in that area. Otherwise great product!

I typically use dept store make up like MAC and Clinique. In a pinch one day I had to run to the drug store across the street as I ran out of foundation. The beautician there recommended this for me and I have to say I am pretty impressed with it. It has good coverage and staying power. Does on smoothly. I would definitely recommend this for anyone looking for a cheaper brand of make up.

One Of my favorite drug store foundations, easy to apply and blend out with either a brush or sponge, leaves a nice matte finish to the skin and doesn't look cakey after hour of wear.