Nescafe Encore instant coffee has been my families brand for as long as I can remember. My grandparents both drank this kind daily. It's smooth with a nice taste no bitterness. We have recently switched because the price has gone up from $3.97 to $7.99 yet the size of the jar went from 250g to 100g. The price and size changes changed my choice of coffee...I miss it but my wallet thanks me for changing to a cheaper more value store brand. So sad companies have to do that to consumers. Trying to trick them into not noticing the smaller packaging for the same price than jacking the price.

Nescafe encore instant coffee, has a rich, full coffee flavor.
Of all the instant coffee's I enjoy this one the best.
The price is reasonable and the product is readily available.