I love this primer. I generally use the primer when I'm using a light eyeshadow as it really does intensify the color. If you suffer from any redness on the eyes, I would highly reccomend using this as a base because it neutralizes the eyelid better than a regular primer would without colour.

The only thing I found with this particular primer is it did crease, but many hours lately. I have used primers that can go without creasing for 12 plus hours.

I love this product! It makes my eyes, and eye shadows stand out... My makeup is always beautiful, If I was to skip this step of putting on my NYX eye shadow base, my makeup would be a lot more dull and I wouldn't like it. If you want bold colours, PURCHASE THIS PRODUCT!

Okay first off it takes a bit to master the use, if you use too much it won't set and will crease, but if you don't use enough you don't get the colour pop that the white provides. It's a nice creamy consistency, it doesn't feel oily to me, yet I have dry/normal skin so I am not so sure about people with oily skin/eyelids. I do like that it makes eyeshadows more vibrant, and there is a lot of product in the jar, as you only need a teeny bit each time. I find that with some eye bases it can make the eyeshadow harder to blend out, but that is NOT the case with this one, it dries/sets so it's not sticky, so you can still blend your eyeshadow.

I do not recommend this for glitter eyeshadows as you have to let this product set for a minute to dry or it will crease, so the stickiness isn't there to hold glitter down. But for everyday normal eyeshadow, this product is awesome!

Although I'm on a hunt to try and replace the great but expensive Urban Decay product, I'm finding a few decent but not great product. This does seem to make shadow a bit brighter, but that might be it's sole merit. While my shadow did stay on a bit longer, I'm still creasing after a few short hours.

This is exactly like the infamous NYX Jumbo Shadow Pencil in Milk -- except this is in a pot form. I don't suggest wearing this on its own -- it's not 100% budge-proof. That said, I LOVE this over a sheer primer (like Too Faced Shadow Insurance, UDPP, etc.). It evens out the color of the lids and makes my eyeshadow very vibrant. The consistency/texture of this is nice -- smooth, easy to apply, and so on. Overall, and for the price, definitely a great product to keep in your makeup arsenal.

To get the maximum brilliant color of eye shadow on your eye, an eye primer is a must! Apply eye shadow base to eyelids, then apply NYX’s high-pigmented eye shadows and see the colors pop with vibrant and sparkling luster. Eye shadow base grabs and firmly holds finely milled powder so the color in the pot is what ends up on your eye - without a pinch lost. (Cherry Culture)

Verdict: At first, I was a bit hesitant with the color, but i was surprised as it even made the color of my lids a bit lighter. I first applied concealer, foundation, and loose powder and all those stuff for my face then this just right before I apply my eyeshadow. Then lo and behold, the eyshadows stayed put all day without creasing or even fading!

Overall: 8/10 retail price is $6. Worth the money as it had kept my eyeshadow intact. Will definitely buy again.

NYX carries 3 eyeshadow bases (that vary only in color), and one HD eye primer. This eyeshadow base is very much like a cream shadow. It is a completely opaque white.
I've heard some people complain of creasing when using this product, but I have never experienced even the slightest bit of budginging with this product. It lasts all the way through my long, rough high school day.
If you already own the NYX jumbo eye pencil in milk, this is a waste of money, because they are practically the same thing.
Does it last all day? YES.
Does it crease? NO.
Does it make eyeshdows more vibrant? YES.

i love it, and i think you should try it. (: x