My daughter uses this toothpaste and I never have an issue getting her to brush her teeth. We got it on sale 1.97 and I stocked up!
I love all the characters that come on the toothpaste tube.

Really great brand - and my niece liked the taste because it wasn't to over-powering and or too minty! Just minty enough for fresh breath!

Daughter loves the taste and the cute packaging. Cleans her teeth just fine.

My daughter loves this toothpaste, I love it because oral-B has such a great reputation for high quality products

It has a different fluoride in it so kids are allowed to swallow it. He loves the taste and the cartoons on the container! We have "Toy Story" and "Winnie the Pooh". Also, the taste and smell are great!