This makes a ton of bubbles in my little sink. I'm using the original or classic scented one and it's a mild clean smell. It is very soft on my hands. The sink of bubbles stay big and white and full through an entire washing of dishes.

I first tried this the first week of February 2015 - and let me tell you - this little bottle of dish soap - goes a long way!!!! First, the color is pink - rosy pink - and it's a nice factor. The picture on it tells you its gentle and caring - which does make it more enticing. But what got me the most is the quality of the soap, and the aroma of it. It's ROSES!!!!! A huge change from citruses and fruits and other pretty smells - and when you're doing your dishes - the soap is frothy and you only need a bit on your sponge! My favorite part is after you are all done the dishes - the smell lingers in the kitchen and your hands feel softer and OH SO GOOD!!!! It's a good rose smell - not the fake kind, not overpowering - just happy and clean and fresh. Why not smell wonderful knowing that your dishes are clean?