I like the fact that this works great in cold water as many of my clothes I wash in cold water. Some other brands do not rinse well at all or even wash well in cold. This performs well, it smells fresh and clean and most importantly, it cleans very well. For cold cycles I always use this and although it can be a little pricer, it does work and work well.

I had been searching for a "Green" laundry detergent that was good for cold water, for quite some time. This is a little more pricey than regular detergent, but it's totally worth it. My clothes came out of the washer clean, and fresh - and fragrance free! The detergent is 3X concentrated, so you don't need to use as much per load.