This detergent is the only one that doesn't cause any of my kids to break out in hives. That alone makes it a winner in my books!

This is a great laundry soap, it is very effective and very econimical. I hardly ever use anything else

I love this detrergent its effective, worth the price and has a great smell. I like the lilac one the best and don't use anthing else!

I love Purex, one of the few laundry products that I can use because they don't overload the product with a lot of perfume/scents.

Love Purex! I tried alot of detergents when I got my new he washer but I stopped looking when I found Purex. It gets stains out, doesnt have a strong scent like so many others do and no one in my family has had an allergic reaction to it! Even the price is on par with others if not cheaper at most locations we have seen!

I ready love this product 'purex 2x ultra concentrate' it saves all the the way round,money, time and alway get the stain out and the smell better than gain! And it concentrate THATS double the wash loads!!!!

Great value, gets stains out and smells great too. With 4 kids we have a lot of laundry, so it's nice to find a great detergent that doesn't cost a lot, either.

This is my favourite laudry detergent, it's gentle on my skin and clothes. I love how it activates in cold water, leaving everything I wash clean and smelling great. I wouldn't use anything else, this is my brand.

Purex is the only brand of laundry soap I will ever use.
My family( 4 children my husband and myself ) have very sensitive skin , and purex is the only laundry soap that we don't react badly too.
It is such a relief to have found a laundry soap that doesn't make us itchy or give us a awful rash .
It took me a long time to find purex after countless other detergents that claim that they are easy on the skin .
Purex is my family's only brand and I have recommended it to many many others who have all switched to purex and will never use any other brand again .
Not only do your clothes feel soft and comfortable , but they smell fresh and clean without that harsh perfume smell .
My house is a Purex house .

I really like this formula and the fact that its concentrated so I don't go through as many plastic bottles. The only problem is me: I end up using too much soap since old habits die hard. It works and the price is right. I'm in.