If I had to pick a favorite out of all brushes I'd pick this one. I have the most difficult time with THE DEVIL...MASCARA.. I rarely like how my lashes end up. What I do always like is combing is that even what its called. This brush seems to be magical. I think it separates my lashes (here's the magic part) then they look longer or something. Haven't figured that out. Just this brush is my favorite. And it has its own little zipper like holder. Actually all the Quo brushes do. Full disclosure that is the reason I even looked at these brushes to begin with. I liked the packaging. Silly yes but true