.

I like this lipstick. I feel like it stays on a long time! Its fairy dry on my lips but unlike some people I dont find it's so dry that it flakes. I find it good. The packaging is so cute too and this lipstick smells good.

I would buy this product again

I tested this lipstick I opened it it smelled really good i got a purple color it looks great and stays on for three hours had a matte finish which I like

amazing pigmentation!

this is one of my favorite go-to lipsticks ever! you get so much bang for your buck both with the color payoff and the amount of product. I have this in the shade 'trendsetter' and it is the perfect nude pink! I highly recommend it for an everyday color!

Really good formula. It last a long time for a.creamy matte lipstick and the smell is like fresh fruit. Is really comfortable to wdar on a daily basis and the colors are universally flattering. Love the product!

First of all, the tube design is beautiful. Upon opening it up, the next thing you notice is the delicious scent. It's hard to describe, but it's not too strong and you don't notice while the lipstick is on your lips. The application was easy and smooth. The formula felt very creamy and didn't ball up at all or feel drying. It felt very light and moisturizing. I actually kept forgetting I was even wearing it. You do need to layer a few times to get a proper colour payout, but I didn't mind it. I received the shade The Matte Factor-810 and the colour is gorgeous. It does transfer slightly, but not as bad as some other brands I've tried before. I may purchase more shades.

The formula is very pigmented and creamy, it glides on smoothly on the lips to give a nice opaque coverage. The packaging looks pretty and the silver tube on the inside is really elegant. What is great about this formula is that it is very long lasting and it does not give the lips this completely flat matte finish. Even though it is labeled as matte , it has nice semi-matte finish that does not dry the lips at all. It may last through drinking but it will fade after an oily meal .This lipstick is way better than many high end formulas that I have tried in the past. highly recommend

This is quickly becoming my favorite lipsticks. The colors are beautiful, they last quite well even through eating. I have several shades and love them!

I purchased the Rimmel London The Only 1 Lipstick in It's a Keeper. It's a beautiful pinky mauve. It's a creamy lipstick with moderate staying power for a cream. It stays on for hours but needs to be reapplied after eating. It smells like sour candies (yummy!). The price is average for a drugstore lipstick. I would repurchase.

Love the lipstick it is semi matte, glides on very nice and lasts pretty well
It has a nice smell, and i got the colour the naughty side i abssoulty love the clr!