This mascara is junk. It's very wet and takes a few minutes to dry. It stuck my lashes together. The wand is hard to work with and the formula was way off. I was very disappointed in this and ended up throwing it away

You can use it for a nice coat for a natural looking lash or you can build it up for a nice glam look. It CAN and WILL clump if you go overboard.Also,I use it in the color "extreme black" and it's true to its name.This is such a great mascara for an awesome price.

Over the last couple years my eyes have gotten very sensitive to other mascara. I like the Rimmel London Wow Lash mascara because I can use it on my sensitive eyes and it's a really great price

Rimmel London Wow Lash mascara is a great and a reasonable price.
Lash building formula for highly defined lashes and waterproof for long lasting.

I bought this mascara a while ago when I ran out of a mascara I had ordered out of a magazine. I hadn't researched anyone's opinions, and I didn't know what the brush looked like. I was happy with the mascara itself because it was waterproof, and stayed on a long time.
However, the brush seems to get clumped mascara on it, and this transferred onto my eyelashes. I still had the mascara brush from my old mascara, so I used the old brush, and this mascara, and found great results.
I would probably not buy it again because it is quite annoying to have to use another brush which cannot be screwed on. But, it is not a product i regret buying.

Finding a product which gives your eyelashes more volume but also treat your eyelashes kindly is rare but Rimmelhave seemed to pull out all the stops and have created a product which does both. Not only does this WOW Lash mascara give you the appearance of amazingly long eyelashes but it also can be used by those of us with contacts or sensitive eyes.

I think this lasts quite long for a non-waterproof mascara; I wore this for approx. 8 hours and my lashes still looked long and volumised after! It did not smudge as well!

Visibly progressive volume up to 12X. Oversized brush makes it easy to build soft to dramatic looks. Lash building formula for highly defined lashes without the clumps.

Ophthalmologist tested
Suitable for content lens wearers and sensitive eyes.

Made in England. It just awesome.Waterproof.Soft look :)

I liked this mascara, but I don't love it.

- Not clumpy - coats my eye lashes evenly
- makes my lashes look longer but not thicker
Overall, it's a pretty natural looking mascara. Would probably buy again since it's so cheap.

I found my new favorite! I love how my lashes look when I start at the root and slowly swivel the brush left to right as I am going to the end of the lash. They have never looked more amazing. Two thumbs up on the price too!

I was very surprised by this mascara, the brush is not spectacular and the formula comes out gloopy on the brush. However, this is THE mascara for layering and layering and...layering! It builds amazing volume; don't know if it does much for length as I have long lashes naturally; but amazing volume!

It does not flake, it does not clump it does not disappoint! And for $3...I couldn't go wrong! Even if this wasn't on sale, it would be a good deal. This product lives up to it's promises!