Can't get over what great value this serum is! I've paid up to $80 for other serums in the past and they are NOWHERE near as natural and effective as this one. I absolutely love the smell and use a nickel sized drop to go over my entire face in the evenings. I wake up with baby soft, smooth skin every morning and love the way it adds to the ease of my makeup application. At just under $25 this is a steal and must have for the natural beauty enthusiast. The evening primrose, geranium, and roman chamomile combination is to die for, like aromatherapy for your face!