I use bora bora. I found it to be the best very natural bronze with a little shimmer. If you have oily skin this is not your best choice. It tends to make your skin oily after a couple of hours.

This powder isn't too expensive for Sephora products and it is a very pigmented bronzer! For me, it stays on all day without any touch ups and it is definitely worth the extra money

Matte bronzers are hard to find, which is why I picked up this one in Los Cabos from the Sephora Collection. I love the color, it suits my skin well and the overall quality is nice. My only gripe is that it STINKS. It smells so bad -- very sour and intense (it reminds me of some sort of food that I can't recollect at the moment, Lol). I don't know if it's just mine or if they're all like this. I like the color so much that I'm willing to overlook the smell, but even on my face I can still detect the scent. If you can find an equality effective matte bronzer, avoid this. I'd be willing to pay more money for something else as long as I didn't have to deal with a smell like this!

I tried this in Los Cabos which is a "matte universal" tan colour. The first Sephora bronzer I ever tried was I guess the line right before this one and in the shade Bahamas which was literally 100% PERFECT for me. But it was discontinued so I tried this. It is very natural and I like that there's no glitter (there is glitter in other shades if you prefer). I'd rather add my own highlighter than have extreme amounts of glitter. It's easily blendable and looks very natural. Doesn't look muddy or dirty and I do think this would suit most skin tones as it's easily blendable if you're darker and would like more colour. It's a little expensive at about $18 but it is worth it!
Given the choice of their old line of bronzers, I'd pick the old one just because Bahamas suited me even more than Los Cobos. But it's still a great product. I plan to use it even through the winter since it still nicely warms non-tanned skin without looking obviously like you're wearing bronzer. I recommend giving it a try!