When it came to choosing between Creamy Coconut and Silky Shea, I was expecting a very boring shea lip moisturizer and liking the coconut one more. I was wrong.

Silky Shea had it's own little amazingness to it that you can't ignore. It's hard to describe.

I love the see-through tube. It's nice to see how much product you're buying and how much you have left.

Just like it's counterpart, the CUBE, the Softlips LUXE Lip Moisturizer promises to Hydrate, Replenish, Smooth, Protect and Add Shine to your lips. Yes, it hydrates (for an hour or so - if you're not eating/drinking/talking lots). I suppose it replenishes. It smooths as long as it hydrates. I guess it protects, but I would have liked to see some SPF in there to truly "protect" my lips. And yes, it does as a hint of shine.

It slides nicely on the lips, it isn't overly waxy, but it doesn't melt onto your lips and disappear in minutes either.

As great as this product is, it hasn't reached holy grail status for me. I'm still looking for that one amazing lip moisturizer. Unfortunately, my lips are extremely dry & chapped and nothing seems to truly work. Even applied just before bed, it doesn't last the night. I have to constantly re-apply to my lips for it to really help.

PS - I'm very critical of my lip moisturizers and what most people think is amazing, is just mediocre for me.

*I received this as part of the Review Club for my honest opinion

I am a huge fan of the LUXE softlips. The shape and applicator makes it easy to put on, and instantly it feels smoother and luscious. I was given this product complimentary as part of the chickadvisor product review club.

I received this product for free in exchange for an honest review. I have to say I absolutely love this lip moisturizer! I love the Silky Shea scent, so light and relaxing, it smells soo good. Not only does it have that great scent, but it leaves my lips feeling so soft and moisturized for hours! I also love that it's designed almost like lipstick. So cool!
Long lasting and excellent quality! I'll be buying more for sure in the future.
I would recommend this to all my friends.

Amazing product - Love the smell of it and it leaves my lips feeling oh so smooth. Definitely recommend it to anyone looking for something that will help chapped lips!

I love the formula and the packaging. This is a high quality product that delivers for a great price. I received this product complimentary for review and am so glad that I did because my lips have never looked or felt better.

This one was my favorite out of the 4 I got to try through Chick Advisor. It smells great and it felt my lips feeling smooth and hydrate. it is not stick and doesnt leave a deposit on the lips, which is very important for me. I will defenately buy this product again !

I really enjoyed taking part in this trial and these soft lips are very effective I do highly recommend them all . This particular one there wasn't a smell or if was it wasn't very over powering which I like . It's does what it says it does my lips are nice and soft after trying all 4 of the scents for past couple weeks . I will for sure purchase these again.

Loved it! Great texture, packaging, smell, effectiveness, etc. Thanks for sending me some to review Chick Advisors! My favourite one is still the coconut however I would also purchase this one too!

I received this product from Chick Advisor for review purposes.
I've been a loyal customer of EOS for a few years now, they had me hooked with the cute packaging! I can honestly say I'll never buy EOS again after trying these Softlips products. My lips have never felt this soft or smooth. The quality of these products is great, and the Silky Shea smell yummy enough to eat! lol.

I would highly recommend Softlips products if you need to add moisture to your lips, or just like to have nice, smooth lips.

I simply cannot say enough good things about these products! FANTASTIC! My experience was impressive. Love the tube it is so cool! I love the texture and the feel on my lips all the benefits and claims made like Hydration, Replenishment, Smoothing, Protection, Shine all ring true. I love the tingle also its something I am glad is still available in this product. My lips love Softlips! Hands down my absolute favourite lip balm brand!
Yes, I would buy this product in the future and yes I would tell my family and friends! Hand me a megaphone and I’ll prove it!
*I received this product free as part of the ChickAdvisor Product Review Club