Sonia Kashuk is known for her products to be on par with the high end brands and this highlighter will not disappoint you. You might be buying it from Target but the quality is there for sure. The color Sparkling Sand (#45) is very on par with Benefit's Watt's Up highlighter for half its price. A little goes a long way since you only need to dab a little bit on your face. This highlighter gives a natural glow that I like for everyday makeup look. I highly recommend checking it out in Target!