All Tom Ford products come at a premium, and this lip colour was not different; however, I loved this one so much, it was worth every penny. This lipstick was part of the new moisture core line from their soleil collection. The lipstick was super moisturizing as the core of the lipstick contains an infusion meant to moisturize and condition the lips and unlike their lip sheers, these lip colours have some pigment to them. They apply like butter and feel great on the lips.