I like this product because it is a nice soft sponge.

I have bought this one in the past and also have bought the morphe one. I do like this one way better because it is softer and lighter and easy to apply things. The morphe sponge was hard and took a long time to blend things in. I did like this sponge but I am broke and I’m pretty sure last time I bought it it was 12 dollars and I don’t even have 12 dollars on a normal day after buying groceries and paying bills. So probably everything I wil review on here it won’t have a 5/5 star for value. I did enjoy and if I had the money would buy it again and again

It really holds up well

I've had it for months and I have repeatedly use the sponge again and again and every time I clean it it bounces back the makeup you can't even tell them his makeup in it. It's very light fluffy hide recommended to anyone

Love these!

Ulta beauty sponges are an awesome value. I love getting 5 different sponges and being able to use them for a variety of things. They hold up well. I recommend them to everyone :)

A pretty decent dupe for the beauty blender, although is less durable and doesn't last as long.

this is just one of the many dupes for the beauty blender sponge. i must say, nothing can compare to the beauty blender, but this comes pretty darn close.
it's difficult to tell when the sponge is fully dampened, but it applies both foundtions and powders nicely. however, the coverage is sheer, BUT it is buildable to an extent. i wish the shape was a little different, and the sponge itself is stiff, so you must be gentle. another popular dupe for the beauty blender is the sonia kashuk sponge, http://www.target.com/p/Sonia-Kashuk-Blending-Sponge/-/A-10806931 , which has just a slightly different (less favorable) shape. the ulta sponge does the same job as the sk one for half the price. so if you're looking for a beauty blender dupe or just a better quality makeup sponge, i would definetely recommend ulta's.