this is just one of the many dupes for the beauty blender sponge. i must say, nothing can compare to the beauty blender, but this comes pretty darn close.
it's difficult to tell when the sponge is fully dampened, but it applies both foundtions and powders nicely. however, the coverage is sheer, BUT it is buildable to an extent. i wish the shape was a little different, and the sponge itself is stiff, so you must be gentle. another popular dupe for the beauty blender is the sonia kashuk sponge, http://www.target.com/p/Sonia-Kashuk-Blending-Sponge/-/A-10806931 , which has just a slightly different (less favorable) shape. the ulta sponge does the same job as the sk one for half the price. so if you're looking for a beauty blender dupe or just a better quality makeup sponge, i would definetely recommend ulta's.