I love my Urban Decay 24/7 liner in Hustle - I find it's the perfect colour to compliment my every day neutral make up look. Although it's a little pricey, I find that the colour is a no-brainer and it very quickly adds some definition to my eyes - and I can fiddle with the intensity to suit the look I'm going for. I don't find that the pencil wears down very fast, and the colour is easy enough to work with that I can get a good performance from the pencil even when it's dull. Will definitely purchase again when mine runs out.

Excellent thick creamy glides on easy formula.
Lasts all day. Won't smudge At all

i own four of these and theyre absolutely amazing! they go on like butter and they last all day long without any raccoon eyes! highly pigmented! definitely worth the money!

Everyday liner. Just soft enough great staying power. Whenever I've run out and have to use anything else I always regret it!

Hands down the best eyeliners on the planet. I've tried many and urban decay makes such an amazing product. The colors are fantastic and the wearability is amazing!

I purchased this product in purple and black, I love both. They glide on easily and last all day. The pigment is great. The purple has become part of my daily routine.

Want a super smoth liner with no smudging? Look no further! I love urban decay and they nailed it with this liner

Great pigmentation and color pay off. Stays on and looks great all day. Smooth application and great color selection! Have tried the purple and black so far and intend to buy more in the future.

The only downside to this is the cost, however it's worth it. I've tried millions of eyeliners and this is by far the best. The color payoff is perfect, it glides on smoothly just like it's supposed to. Definitely a repurchase

This is by far my favorite liner, and believe me, I have tried dozens. It glides smoothly, sharpens well and stays all day. A !