I have multiple food intolerances (lactose, soy, gluten) and have found this product to be a satisfying meal replacement or mid-day snack to minimize the urge to snack on unhealthy products. On it's own mixed with water I did not find the taste very appealing. It has a vanilla taste with a peculiar after taste. Often I mix this with vanilla extract, cocoa powder and water to disguise the after taste or I add a scoop of this product into a smoothie. I use less than what is called for on the package, only using one scoop per beverage instead of two and it satisfies me for a breakfast meal or around 3 o'clock to keep me full until dinner.