I purchased this one sale, so I'm not certain of the regular price, but it does come in a 75 ml jar rather than the usual 30 or 50 ml so the price is a bit better than usual. Marketed as a 'sleeping mask' the idea is that you let this seep in overnight but it doesn't leave an oily/slippery finish like many hydrating masks I've used (Biotherm as an example). With the cold winter and some health issues my skin in itchy dry in spite of regular use of moisturizers and serums. I ended up putting two layers on, over serum, just because it felt so good and this a.m. when I woke up my skin didn't feel tight and was plump to the touch. Not certain this is something you would use every night but perhaps a few times a week in the winter and once a week in the summer. Amazing find.

Initially I used this as a mask but now I use it as a night cream. And the next day it makes my skin so soft. I have really dry skin and it helps moisturize very well.