I dyed my hair with this color approximately six weeks ago, and though it's faded down to a deep red color, I absolutely love it and will most definitely be dying my hair with this color again. It takes a little more than two boxes to do my hair, unfortunately.

My nieces talked me into dying my hair "bolder" than I was used to and I have to admit I was terrified! Once everything was done and the color revealed... I fell in love. The color was not clownish like I had feared but rather sophisticated and chic. I will never go back to my old product. My hair feels thicker and healthier than it did before the color and looks professional.

I dyed my hair weeks ago and the purple colour is still as bright as ever... Need I say more? I've never had a store bought colour, red or anything like that, last this long in my hair without severely fading. I only buy this hair colour now.