After watching the advertisements I was expecting a MUCH better product. Yes it goes on pretty well(but does require touch up), it is not waterproof and tends to disappear as the day goes on. I was disappointed in the wearablility of Wunderbrow. I am a very 'sweaty' and it does not stay on for more than about 8-10 hours. I want to like this product but it's not living up to the hype. I might give it one more try. But if the next tube is not improved it will be the last.