This is one of my favourite stores here in my area, and I come here almost every single time I decide to go shopping. Their merchandise is NOT overpriced unlike many other stores, and the items are of good quality. I come here for staple pieces of clothing as well as more sophisticated clothes as well. Their line of dresses are amazing and extremely good priced when on sale! I find many steals in H&M;nearing the end of the seasons. Love this store!

I used to shop at H&M all the time when I lived in Europe. There isn't one here in my neck of the woods, unfortunately, so everytime I get up to Toronto I have to blow the budget! I love that they carry a range of clothes for every occasion, including maternity - find me another (not department) store that can offer that selection. The prices are so low that you can buy a few trendy items even if you don't think they'll stick around.

I have always said that H&M is like the Ikea of clothing....I think both companies are Swedish in origin actually! H&M has a lot of pieces to build up your wardrobe where you can look fashionable without breaking the bank. I have found their selection in Europe (particularly Vienna) to be a lot better than the selection here BUT having said that, this store does offer a lot of affordable options in terms of accessories and clothing compared to other stores out there!