my right eye in particular, because it's deep set tends to crease eyeshadow even with primer. in an attempt to find something as good as UD but considerably less expensive i've tried quite a few, i've tossed a few and i use a few because 'they'll do' but i think this might be a keeper. claiming ot make your eyeshadow waterproof - and i can't attest to that as that's not why i bought the product and haven't tested it for that - i found this a good solid primer with a couple of different low priced eyeshadow brands (ELF being one of them). also it seems to wash off with my usual facewash requiring no added product.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.