I purchased this Pür Minerals Lip Pencil in the colour Ruby. It is a beautiful shade that works with reds/pinks. It is moisturizing and the extra cool part is the fact that on the other end of the pencil is a lip brush attached! I love this, it is so nice to use it to blend it with the lipstick colour too. I love that Pür Minerals is cruelty free, yeah! It is a company I recently bought a few products from and I've loved everything I've tried so far!