Soothes and helps strengthen the teeth and gumsA long-time favorite among both children and adults, Pink Toothpaste contains nine toning and invigorating essential oils with a hint of mint to leave your breath fresh, and the natural cleansing of its calcium base will ensure a sparkling smile.Directions for use: Apply a small amount of toothpaste to a dry toothbrush, and brush over the teeth and gums for a thorough cleaning. --------------------------------------------------------------------------------Ingredients (INCI): Water (Aqua), Calcium Carbonate, Glycerin, Magnesium Aluminum Silicate, Alcohol, Krameria Triandra, Commiphora Myrrha, Mentha Piperita (Peppermint), Mentha Viridis (Spearmint), Foeniculum Vulgare (Fennel), Xanthan Gum, Ammonium Glycyrrhizate, Limonene*.* from natural essential oils