Whether this item is worth the money is completely up to the customer, it is definitely on the pricey side. But I gotta say I was immediately impressed with this formula, the brush, everything. I am very particular about my mascara and I just adore this product. It gives you amazing definition, beautiful length and separation. No clumps no flaking, the wand is perfect in my opinion. Just a fantastic mascara. Is it better then some mascaras in a cheaper price range, I'm not sure, but it's definitely a top runner in my eyes.

I absolutely love the Arbonne It's A Long Story Mascara. I attended an Arbonne party in the summer of 2015 and was told all about the wonders of this, and their many other, products. I later on decided to order it, the price being around $36. This mascara is cruelty-free, all-natural, and free from the common chemicals in other mascaras that can weigh your eyelashes down. This mascara is so light but has so much coverage. It catches every lash and extends it to its full potential. It really feels like you are not wearing any mascara but it looks like you have the longest/fullest lashes in the world! It actually is healthy for your eyelashes and makes them grow longer instead of causing them to fall out. I have been using this mascara since September 2015 and I don't think I will ever stop using it. It is one of my favourite things that I own. I highly recommend that everyone make the switch to this mascara and see the amazing results for themselves!

My favorite mascara I have found yet! I don't leave the house without it on. It goes on so easy, doesn't leave any clumps, stays on really well, and make my eyelashes look so full and long. It doesn't feel heavy like some mascaras do either which is great!

I haven't been blessed with naturally long, curled lashes and have searched endlessly for a perfect mascara that would give me the length and volume I want. The Arbonne It's A Long Story Mascara gives me the perfect length and volume without making them appear clumpy. The price is very reasonable based on the quality you're getting. I have been using my mascara for almost 8 months and it has not dried out or gone clumpy. It works perfectly every time and I still have a lot of product left.

Hands down the best mascara I've ever used and a must have in my make up bag. I don't use a lot of product on a daily basis but this is one thing I use everyday! It is expensive and I had a hard time getting over the sticker shock the first time I purchased it but it is worth it!
I usually buy it when my rep is running a special. It goes on so smooth and is never clumpy; the brush does a great job to separate lashes. One tube lasts for what seems like forever and it never dries out.

Great mascara, lengthening and non clumpy, its a little pricey but well worth it

I am in love with this Mascara! I have the current holiday line in Royal Purple. My eyes are sensitive to most makeups and because this product is all natural it doesn't bug me to wear. The purple colour goes on beautifully and makes my lashes look full and colourful. This is something I wear everyday no matter the occassion and is a personal favourite.

This mascara is fabulous. It lengthens and separates my lashes, adds volume and yet me lashes are soft and natural. There is no stickiness, no clumping and my lashes look and feel better after wearing it.

The only negative to this product is the price. It is expensive but lasts a long time. If you don't mind the price it is an amazing product.

This mascara might be pricey, but it's so worth it. No clumping whatsoever, and I feel so much better knowing there are no parabens or other nasty carcinogens especially near my eyes.

Not only did this mascara make me look like I had falsies on, but with continued use, my eyelashes are getting noticably longer! Amazing. This is my new go-to mascara. I love it!