Love love love this mascara! It lifts and separates my lashes and holds the curl! It doesn't clump, or have an offensive smell. It lasts all day with no flaking and removes easily with soap and water. It leaves my lashes looking nice and long... and not stiff feeling either. It is a bit on the pricey side though, even with a discount. I will continue to use it because it works and does what it says it will. :)