Arm & Hammer is the only brand of toothpaste I ever buy. (even if something else is cheaper) I love how crisp, clean and fresh my mouth feels afterwards. I do notice a difference in the whiteness of my teeth as well. I believe it was the baking soda that first attracted me to this brand however the fact that it did not taste sweet and made my mouth feel fresh is what kept me using it.

Love this! Left me feeling refreshed and clean, and wasn't an overbearing flavor.

Loved how it made my teeth feel clean

I decided to give this a try on a whim a few weeks ago and I actually love this toothpaste. It is very gentle for my sensitive teeth and it has whitened my teeth a ton already :)

I am very picky about toothpaste. I prefer a toothpaste over a gel and find that some have very obtrusive flavours that make me feel sick after brushing. Arm & Hammer is nothing like that. I find that my teeth feel clean and my breath is fresh without that awful aftertaste that other tooth pastes leave. I've also found that despite my love for wine and coffee, with the use of this toothpaste, my teeth are staying quite bright!

This is the only toothpaste I purchase, it whitens and freshens breath and works for me without irritating my gums. This product is cheap and effective i love it.

I like that this product uses baking soda as an ingredient.

it was very good, my teeth looked much nicer in a short period of time

Not a good product. Wouldn't by this again.

its not the greatest whitening product but the taste is great and it leaves your teeth feeling great