Love the smell, love how soft it leaves my hair and love the toning it does to my ultra light blonde hair. My hair color looks just as amazing a month after I had it colored. i use this once a week, along with my regular conditioner and my hair does not have that brassiness that you see with some blonde colors.

This is the perfect product is for blondes who want to stay a cool blonde. It works very quickly to neutralize gold tones in my hair, I've even left it on a few too many minutes and had silvery hair for a day. It's also moisturizing which is why it's so much better than using a toning shampoo - every one I've tried has dried out my processed hair.

Awesome for shiny black hair - just be sure to wash your hands right after applying

This stuff works AMAZING when you're blonde highlights or full head blonde tends to go brassy. if you leave it o for 3-4 mins it tones your hair to this beautiful ash blonde colour. i will always use this product when I have highlights!

This stuff is amazing I will use it all the time now feels just as good as any saloon brand

I've been using the Blue Malva Conditioner (+ Shampoo) for several months and really like it. The scent is really nice and the product uses plant based ingredients. My hair is soft and manageable afterwards and the best part is it keeps my color from getting brassy. The Blue Malva line is great for those with color treated hair but also helps old ladies keep their white hair its - er, whitest. I've definitely noticed that my color has stayed truer longer and I've tried a lot of conditioners for color treated hair. Though my roots grow too fast, my color lasts so it's worth it. The only draw back is the price. In salons the small conditioner is $29 canadian. It's definitely a better deal on Amazon.