I purchased this at Shoppers Drug Mart for $8.99 regular $12.99 (It might be more expensive at Shoppers since their pricing sucks unless it is a sale)
This color is in 36 Midnight Black
*10 minute Color
*2 Week Color Fresh Revitalizer
*Ammonia Free
*Covers greys
*Lasts 28 Washes
The ammonia free was one of my favorite things about this, I absolutely hate the smell of hair dye. As well I always find the ammonia more damaging and if you dye your hair once a month it is probably best to use ammonia free anyways.

So it has the same kinda stuff as every box dye, except the color fresh and an extra pair of gloves when you apply it.
The color fresh comes in a packet that seems like shampoo, you just apply it to your hair wearing the gloves, let it sit for 5 minutes and rinse out.( I haven't tried that yet but I will update this when I do)

This was a very nice thick cream dye, I didn't have any problems with dripping like I did with my last dye I tried. The smell was hardly there! As well the color turned out so dark I was very happy with it.
I really enjoyed the 10 minute wait time rather then the usual 45, I just cleaned up my mess and it was ready to rinse out.
I did just dye my hair this weekend so I will have to see how the fading goes. The last color I used was a purpley color that faded so terrible it made my roots look red. It was not pretty. This covered it up so nicely!

I also didn't get the feeling of straw hair once I was finished. The conditioner was decent, I did use some but I also used my K-Pak Joico with it to make sure I was getting all the moisture I could.
I would for sure recommend this product as well as repurchase it.

Excellent gray coverage, quick dye time, only wish there was more color variety such as plums or burgandies.

I recently received a coupon for a free box of Clairol Natural Instincts Vibrant hair color and I was very happy with the results. I tend to color my hair very often as I have some greys and I love to change my look by changing my hair color whenever I want a change. I got the box of Clairol Natural Instincts Vibrant in a dark auburn shade.

The product was easy to apply and it doesn't run and the wait time is only ten minutes! This was the best part for me because I often don't like to wait the full 20-25 mins that normal hair colors require, due to my my two little ones demanding my attention at every moment.

The results were excellent, the color was vibrant and my hair felt soft and manageable after I applied the deep conditioner. I am definitely buying it again.

I recently bought this dye in Light Cool Brown hoping it would eliminate the *slight* brassiness of lightening my hair. I was shocked to see that after I removed the towel my hair was auburn! Not to mention that refresher pack that came with the dye is bright red. Horrible! Will never buy again.

I love colouring my hair and so when I got the opportunity to review Clairol Natural Instincts Vibrant I was pretty excited.

The application was the same as most home hair colour kits - a very simple 3 step process. What I was really impressed with was how fast the colour set into my hair, it only took 10 minutes to settle and then I washed it out. Anybody who regularly colours their hair knows how messy this stuff can get when you try and wash it all out in the show, so I am happy to report that with this product the mess was minimal and it easily washed off the shower walls.
After you wash the entire product out of your hair you need to apply the deep conditioner that comes in the kit - in this particular kit the conditioner tube is very small, so i recommend using the whole tube at once.

I was really impressed with how vibrant the colour was when I dried my hair and I liked how shiny it looked. It's been 1 week now and I still feel like my hair is super vibrant.

The special thing about this new product is it comes with a Week 2 refresher package, so in one week I will use this package in the shower and it's supposed to add back tones that are lost from the original colouring in the first two weeks. I'll report back soon :)