Love this product. Gentle on most hair types. Easy to use. Not horrible smelling like other products in market.

I like this product. It doesn't have a harsh smell. Doesn't drip everywhere. The only issue I have is grey coverage. A week after I color my roots the grey is back. I've tried leaving it on for up to 45 min and always the same result.

works well when matched right with hair color with fair price for home coloring

I know people who have used this and it worked fine but the one time I used it to dye my hair blonde it dyed it a light purplish shade so needless to save I've never used it again which is unfortunate because it's always on sale for a great price but it makes you wonder why..

Clairol hair colour is the worst brand to use to dye your hair. I have used it several times in the past and my hair has felt like sandpaper. My stylist told me it is very harsh on your hair. So I avoid it altogether.

This has been my go-to hair colour for years, and will be for years to come! I colour my hair red and this line gives me the best red that I can find - I get a lot of compliments on it, even from complete strangers! Yes, the red does fade eventually (all of them seem to), but I find it much better than with other brands.
I love the ability to mix shades (which I do all the time) to get the exact colour that I want. The price is right too - you can usually find Nice & Easy on sale and combine it with coupons, making it a steal of a deal.

I use this all the time and love it. Great coverage. Amazing price! Always does the job and the directions are easy to follow!

Wouldn't change this as my haircolor, the only one that really leaves really noticeable highlights.

I love the convenience of being able to touch up roots between coloring and it's a very fast application. Every time I have used this product it has matched my shade of hair very well. I hate grays and thank Clairol for helping me with that

My fav hair colour to use. I love the shiny low and hi lights. Just wish it lasted a little longer before getting dull