I used this product a few years ago to get rid of my fading highlights. I chose the Dark Brown shade as my hair is ALMOST black but I didn't want the fake goth black hair. I like that it only took 10 minutes without an overbearing odour! I started using it on my mother who has a ton of white hair - same shade - completely covers her white hair and lasts for at least four months.

I love how fast and easy this haircolour is to use. It seems to cover the greys ok but the fact that I can colour my hair so fast makes it so much nicer to use. The applicator is easy to use and the smell of the product is not as overwelming as many of the other brands. The conditioner is amazing and makes my hair feel so nice.

I really think this a great hair color for home dye jobs. It works fast like it promises and the color comes out very glossy and shiny, very natural looking which is good because allot of dyes look very fakey when you do it from the store shelf by yourself. The conditioner that is included does condition well, but it can make my hair greasy at the roots if I use too much.

The application process was simple and straightforward. Combine the colour with the activating cream in the point tip bottle, shake and then apply from root to tip completely saturating the hair using the no-drip comb applicator on virgin hair or just roots on previously coloured hair. Allow it to sit on the hair for a full 10 minutes (or up to 15 minutes for stubborn gray like I have), then wet the hair, lather and rinse. After that, apply the ColorSeal Intensive Conditioning Créme allowing it to absorb for 2 minutes. Rinse well and style your hair as usual. The ColorSeal Intensive Conditioning Créme is to be used once a week for six weeks. The shine was lovely and the fragrance pleasant. My hair stylist Anthony has been seeing me only for haircuts recently because I really love the results I get from this product and don’t need salon colour anymore.

My hair was perfectly shiny and smooth. Even now – going on two weeks and my hair still has that freshly-coloured look and feel. I was even asked by a couple of friends at work about what colour I use. Yaaaaaaaaaaaaaaaaaaaaay for Medium Brown! The Perfect 10 shades are really rich and have an expensive-looking depth of colour that I have yet to experience with any other store bought brand.

Excellent coverage. Excellent Product!

The conditioner alone is worth the $15! This is fabulous hair dye. The glossiness lasts longer than other brands - I speak from experience!!!!
All I can say it try it! but look for it on sale. $13.99 is the best price I've seen since the $5.50 deal I got when it was first launched.

I loved this hair dye! It was really easy to use and the color lasted for a long time. Out of all the different brands of hair dye Ive used this one was the best.

I have always been looking for an "at home" hair dye kit that will get my hair the colour that i want. I have dark hair, and all the "dark brown" hair dyes that i have been using would always turn my ends black, and lighten my roots. Perfect 10 gave me a professional and even hair colouring job that I was extremely satisfied with. This has become by go-to brand, and I will never go back to anything else. The price is a bit higher than other brands, but you can get it on sale for under $12. When I think of all the money I was previously spending on dying my hair and trying to prevent it from fading, thsi product is definately a bargain, because the coulour lasts!

Its the best hair color product I've ever used. I've been coloring my hair for 20 years and this is the easiet, and best I've tried. Price is a bit high for me($14 box), but I get what I want. It lasts longer then all others as well.

I have long hair. I have alway had to buy 2 boxeds of hair color, because 1 wasnt enough and 2 was too much. I was wasting it because i had to throw away the unused product.
I found Clairol perfect 10.
It combs on and only takes 10 minutes.
I bought it.
It covered every inch of my haie.
It went on easy.
In 10 minutes I had the perfect hair color.It is a wonderful product.It lasts up to 28 shampoos.