It's ok, does it's job

You get what you pay for, this tooothpaste does it job. It's not great, but passable. Also I found that if I used it for a long period of time, my teeth became a little more sensitive.

The toothpaste doesnt live up to it's name, after brushing my teeth I noticed that it left a gritty residue all over my teeth which caused me to have to re-brush my teeth with another paste. The good thing is that it does give it's platinum white look after about a week of using it.

This tooth paste was not my favourite for a couple of reasons. The texture, the after taste and the weird film it left in my mouth. I wouldn't recommend this for anyone! I would personally like it off the shelves!