Good product

Colgate products are usually great, and this one is not different. The price is not excellent, so I usually buy it on sale. The toothpaste is good but I am not sure if it makes my teeth more white.

Obsessed with this toothpaste

I first bought this because it was on sale. I'd always used crest 3D white but I'm so glad I discover Colgate Optix White. My teeth are white, my mouth is fresh and it doesn't affect my sensitivity(Crest 3D White did).

this is my #1 go to toothpaste. i do notice a visible difference when I use Optic White and am very pleased with the whitening quality. Love the taste of the toothpaste too. Not too spicy!

This was my second Optic White toothpaste, just in a different flavour. This did a good job keeping my breath feeling fresh and clean. I didnt notice a significant change in the colouration of my teeth. I think I need to consistently use it instead of switching to another brand to see if there actually is major change.