This was just not my colour, which I guess is really not the fault of the lipstick. It wasn't as bright of a red as I was expecting it to be. I went on nice and smooth but I couldn't see how it would have lasted me an evening or entire day, there would have had to be a lot or reapplying!

Heard decent reviews about this product from a variety of sources, and everyone knows how much I love my red lipsticks, so I thought I would give this a shot. For one of the most 'red' colours that CoverGirl is now offering with their new lipstick line, I can't say I'm overly impressed.

EXPECTATIONS
A high pigment and soft lipstick, as advertised, with the longwear I already know that CoverGirl is capable of in their lipsticks

REALITY
The lipstick itself felt more like a balm that anything. The pigment was a few shades too pink to be called a 'cherry', and since it had the consistency of a balm, the pigment was widely spread when applied. This product didn't stay through my morning coffee either.

WHAT IT COULD BE AMAZING FOR
- If you want a splash of colour that lasts longer than a lippie marketed as a 'balm'
- beware of the colour mismatches, make sure you try the testers to find one that really works for you and your previous lip shade
- I really want to purchase one in a nude pink/rose colour for my everyday wear, since it doesn't seem to bleed at all, this wouldn't be a problem

When i go red, I go RED.

In the picture with my swatches:
- no lip primers were used
- the first, lighter swatch was me sweeping it across my arm ONCE
- the second, darker swatch was me enhancing the colour by running the stick over it THREE times