I just started using this product and I'm a big fan! It feels light and fluffy but when you smooth it over you skin it turns buttery and melts into your fine lines. I have very fair skin and was worried it wouldn't match my skin tone but it blends in perfectly. When I use this product I don't need very much foundation. I apply the primer to my whole face, touch up certain spots with foundation and set everything with light powder. It wears well all day.