I like this product specially when is on sale, price sometimes can be not worth it. but the quality is good! smells awesome as well.
the effectiveness is not as great as the other qualities

I usually have to colour my hair every 6-8 weeks because of fading and dullness. I have been using this shampoo for the past month and my hair has kept it's shine and vibrancy so I believe it's working for me. I just love Dove products, and this shampoo will be a staple for me now.

I love using this shampoo. Leaves your hair feeling soft, shiny and beautiful. I am not sure if it makes my colour last longer yet, I will keep using it in the meantime. I will definitely purchase this shampoo again!

I got this on sale, just to try it out after having my hair done. I'm not sure how well it keeps color, but it definitely made my hair ultra soft and shiny! My hair is very fine and brittle in the colder months so will be using it for those reasons the rest of winter!

This conditioner make my hair look shine and smoot after I try it. I am so in love with dove product. I recomand it to my friends and family. I've been using dove for so long now.

I have used Dove Nutritive Solutions Colour Care Shampoo after I had my hair dyed and loved how my hair was left soft and silky smooth. It also smells awesome, a lot better than some shampoos.

I enjoyed this hair product quite a bit, worked great with my coloured curly hair! It also smelled amazing, great price as well. Have purchased this a few times and have had good results each time. Highly suggested!

I enjoy using Dove Nutritive Solutions Colour Care shampoo. It leaves my hair thoroughly cleansed and you don't need a lot of product to work through. This has a light fresh scent and is priced well at Walmart. I will definitely buy this shampoo again!

I really like the dove line of beauty products and this is no exception. Gives volume but keeps my colour vibrant. Does not weigh my hair down or strip.

I did a review for the Cool Moisture Shampoo by Dove as well, and I feel the same about both shampoos. I noticed that this color care shampoo protected my color and the cool moisture shampoo seemed to help my color from fading as well.

However, this more specific shampoo made for color, made my hair shinier, it was heavier though, so I used less shampoo and it was great.

What makes this color care shampoo unique, is it has "Vibrant Color Lock" Technology, it is supposed to keep hair vibrant and your color strong for up to 40 washes. I haven't counted, but I think I believe this to be true, my color is great. It is creamy and you can see the "pearl essence" in the shampoo when it is in your hand. Take a look next time and you will see it shine. I checked the ingredients and saw ""Mica", so that must be what the shine is

I definitely recommend this color care shampoo. Whether you have fine to thick hair. And remember, a little goes a long way, if you have fine hair, just use a smaller amount.