I love this hairspray. It doesn't make my hair stiff, it keeps it flowing nice and natural. It has a great hold and it makes my hair more shiny and manageable. I would definitely buy this again, because it is a great price and it does its' job. I wouldn't recommend it if you need a really strong hold, this is more of a medium hold.
Plus I really like the bottle.

The product does hold up to its promise of being a touchable hairspray, but when it comes to holding the hair, it doesn't work as well. It doesn't seem to de-frizz or keep the style in place as well as a hairspray should, but overall, I find the product enjoyable.

This hairspay i love! It works just like normal hairspray, but its not as heavy and it makes your hairstyle flowy

If you are wanting any body or all day hold from your hairspray, this is not the spray for you. It does deliver on what the packaging says. It leaves your hair touchable, not crunchy. It does not leave your hair frizzy. It holds better than no hairspray at all. Not good for curly styles or big body styles. To be fair, I have a greek friend with hair that tends to frizz and curl in humid climates. She likes to straighten her hair and swears by this hairspray.