Along with the go lighter hair spray, this stuff is amazing for in between colour root touch ups! It lightens hair enough that it looks natural, and blends right in with my colour! So I save money and my hair by colouring my hair less. I give it an A

Very happy with this product ! It's a little pricey at $11.99 for a 250 ml. tube but you don't need much for a good lather. It smells great and rinses out easily. I have had so many compliments on how good my hair looks since I've been using this shampoo !

I used The John Freida Go Blonder Shampoo and conditioner for 2 weeks. No cheating just sticking to the Go Blonder. My hair has gotten back its (now boosted) "natural" highlights.The change is subtle. So you can control just how much lighter Your hair gets. The shampoo left my hair feeling a little stripped, but the rich conditioner soon mad my hair creamy and smooth like it should be. I am having no problems with split ends and my hair is curly. I recomend this one to everyone for that summer lift.

Thank you so very much John Frieda...I used the sample shampoo and conditioner recently with amazing results!!! I am a natural blonde...never dyed my hair, EVER! I can not believe how many comments I have had that my hair looks lighter! It has lightened and brightened my hair. Usually over the winter months when I don't get much sun my hair tends to go darker and flat looking but I have only used this sample and am now going to go buy this fantastic product to use always. For any of you lovely ladies that haven't tried this what are you waiting for...GO GET SOME NOW!!! I LOVE THIS SHAMPOO! Can't believe I have never used this before :)

I find with most shampoos, my color treated blonde hair always ends up looking very brassy. But with this shampoo, my hair color looks like I just colored it, even after 4 weeks.

I LOVE John Frieda hair products this is another great one.Enriched with citrus and chamomile using the shampoo along with the conditioner will defiantly lighten and brighten your hair.It has a wonderful scent and lathers up really nice and your hair feels so smooth and soft afterwards.This also helps you to wait longer if you get highlights in your hair.I seen results in about a weeks time.Its also very gentle on the hair and scalp.

I used the free sample provided for testing review. This is one of the nicest shampoos I have ever used. Over the time it took to use the entire tube, the shampoo lightened and brightened my hair considerably. It's soft lemony scent was pleasant to use. My friends and collegues noticed the change and I received many compliments on my hair, which actually became healthier with use. Do use this shampoo with absolute faith and you will love it too!