We recently purchased the Kirkland Organic Peanut Butter from Costco as we were trying to eat better/do better and thought we would try it instead of our normal Kraft purchase. The peanut butter is runnier than Kraft but does not seem to separate like other natural style peanut butters. The taste is very good but is not sweetened so keep that in mind for various recipes, etc. I've found it to be a great add-in for smoothies and it helps me feel a lot less guilty about my eating habits!